Innovation doesn’t happen in the abstract – corporations have to manage for it. Successful innovation happens in four distinct areas.Product innovation: The capacity of a firm to introduce new products and services ahead of competitors, to anticipate consumer needs or even to create them.Market innovation: The capacity of a firm to decide to change its market, whether it’s geographically, virtually or creatively.Process innovation: The capacity to change how goods and services are produced and delivered to reduce cost, improve efficiency and increase convenience for customers.Organizational innovation: The capacity to convert creativity, market and customer knowledge and technology into marketable innovations.
I believe the organization is where we can best leverage our individual abilities to be part of a groundswell surge of innovation. The nexus of it is, we don't have to belong to business organization, or any specific organization to invest our social or intellectual capital. Rather, we can be part of a network that extends itself within the organization, where you, me, we can collaborate to create value and innovation.
I will be extending on this very theme in the coming days, weeks, months.
The question is, how can we create a solid enough network where we can further our skills, knowledge, connectivity in way that enhance the group, can extend itself within networks in collaborative ways where both parties benefit, and sustains itself?